We're a solutions-based company that aims to improve inefficiencies that arise from status quos. We like to question global conventional practices that people usually put up with and build solutions to improve these practices that would unlock value for our users.
We've narrowed down to a depreciating asset that has been widely accepted as one of a necessities in the modern connected world - the car. A consumer asset patented in 1886, it has made the world a smaller place, bringing people together (and in some situations, apart), fostering economic growth, improving knowledge and catalysing technology spillover. There is no denying that it has a significant positive impact on society. However, we generally discount the cost required to get to our destinations, especially to an individual owner e.g. financial cost (such as interest payments, insurance, taxes, petrol consumption, maintenance, repair and depreciation) and productivity cost (such as getting stuck in traffic jams).
