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Jay Shong

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What's included?

Curated Mentorship

Utilize your 7-hours complimentary mentorship throughout this 5-month programme to strengthen weak links in your business model with mentors of your choice

Direct Discussions

Get hands-on advice and curated guidance with any listed Local or International Mentor from a pool of over 50 mentors.

Conversation Summary

Request for a summary of your discussion with Mentors, applicable for all sessions scheduled via the platform.

How to schedule a meeting?


Review your Credits

Every Startup is commissioned with 7 hours of additional credit hours to reach out to Ad-Hoc Mentors of your choice.

Email [email protected] if you are unsure how many credit hours you have left.

Book Mentors

Find the mentors you want to speak to with your 7 hours credits from our mentor listing on Academy and connect with them via email.

Get Rolling

Schedule an agreeable time and meet them physically or virtually. Do note some mentors are in different time zones.

Tell Us How It Went

Once you have completed the session visit Academy and fill in the Mentorship Tracking form & you can provide detailed feedback under Mentor Feedback

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Meet the mentor

Jay Shong

Jay is a qualified accountant who graduated from University of Western Australia (UWA). He spent over 10 years of his career in Australia involving Corporate Management Accounting with Intercontinental Hotel Group (IHG) as well as subsidiary of UMW Oil & Gas Bhd, a downstream oil and gas player.

Today, he founded Affintive to provide Cloud Accounting Advisory & Financial Management Solutions for both Australia & Malaysia startups, entrepreneurs and SMEs.

Besides, he also serves as a Mentor for various groups such as and MRANTI to share his experience to his peers and future generations.

His vast experience in financial control management, reporting and deep understanding of company finance department functions helps businesses to refine their fundamental business obligations to become well-managed. 

 Areas of Expertise: Financial Reporting, Financial Accounting, Management Accounting, Financial Modelling, Management Reporting, Budgeting & Forecasting, Cashflow Management, Financial Management and Virtual CFO
"Never underestimate the power of your own financial data, it is a gold mine that your competitors are digging on because it tells more about your capacity, capability, strength and weakness of your business and how it will propel forward."